"Let's Talk Native..." has been on
the air for almost 2 1/2 years yet it is still not sustainable. With only a
handful of dedicated supporters and a smaller group yet that has done the
heaviest lifting when it comes to footing the bill to stay on air, I question
both the effectiveness of the show and whether a strong enough need or even a
desire for what I am attempting to provide exists.
I have no real product to sell and the service may not be perceived as a daily essential. While I do believe that there has been real and tangible benefit to people today for the work I do on LTN and elsewhere, advocacy is really about trying to prevent the next crisis and less about repairing the ones of the past.
I don't know if advertisers or sponsors on my show get a good return on their investment, in terms of marketing dollars, but what I do know is that those businesses tell my listeners that they care about getting our issues out there. They tell the public that they are committed to advancing the Native conversation and refuse to allow us to be marginalized.
"Let's Talk Native..." is not a weapon. It's purpose is not to create enemies with harsh words and war cries but a tool to win people over with education and insight. There certainly are those who would like to see the show gone but they will not determine the success or failure of the program. Nor will the current supporters. They may keep the show afloat but the success of the show will be determined by new support and those who want the show on the air, those who are glad someone is doing what I am doing but have still not stepped up to support it.
"Let's Talk Native..." needs more support to continue. The show is paid programming on commercial radio in a significant urban market. The 50,000 watt signal of WWKB 1520AM may be sketchy for some listeners in Seneca territory but it blasts strong enough fanning out to the East that it is heard from Montreal to Washington D.C. (on good nights). The show streams live on-line and on the Tunein app for smartphones. Past shows are listened to after airing thousands of times on my blog, including by all the major agencies in Albany and Washington.
Bill and Melinda Gates or the Carnegie Foundation won't give us a voice and all the proclamations, resolutions and declarations from the White House, the US Capital or the United Nations won't assist us in educating ourselves and those around us. It is on us.
Comment your thoughts here, message me on Facebook for suggestions or contact me at jmkane1220@aol.com.
I have no real product to sell and the service may not be perceived as a daily essential. While I do believe that there has been real and tangible benefit to people today for the work I do on LTN and elsewhere, advocacy is really about trying to prevent the next crisis and less about repairing the ones of the past.
I don't know if advertisers or sponsors on my show get a good return on their investment, in terms of marketing dollars, but what I do know is that those businesses tell my listeners that they care about getting our issues out there. They tell the public that they are committed to advancing the Native conversation and refuse to allow us to be marginalized.
"Let's Talk Native..." is not a weapon. It's purpose is not to create enemies with harsh words and war cries but a tool to win people over with education and insight. There certainly are those who would like to see the show gone but they will not determine the success or failure of the program. Nor will the current supporters. They may keep the show afloat but the success of the show will be determined by new support and those who want the show on the air, those who are glad someone is doing what I am doing but have still not stepped up to support it.
"Let's Talk Native..." needs more support to continue. The show is paid programming on commercial radio in a significant urban market. The 50,000 watt signal of WWKB 1520AM may be sketchy for some listeners in Seneca territory but it blasts strong enough fanning out to the East that it is heard from Montreal to Washington D.C. (on good nights). The show streams live on-line and on the Tunein app for smartphones. Past shows are listened to after airing thousands of times on my blog, including by all the major agencies in Albany and Washington.
Bill and Melinda Gates or the Carnegie Foundation won't give us a voice and all the proclamations, resolutions and declarations from the White House, the US Capital or the United Nations won't assist us in educating ourselves and those around us. It is on us.
Comment your thoughts here, message me on Facebook for suggestions or contact me at jmkane1220@aol.com.
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3 comments:
How much to advertise? How many minutes?
How much does it cost for an advertisement? How many minutes does that include?
My standard charge is $100 for a sixty second ad and $75 for 30 seconds. I try to get a 10 week commitment. The ads run once live on air and streaming but they stay with the program on replays. My shows are listened to thousands of times on demand on line after airing live. I can produce the ads at the station from a script or just a list of info wanted for inclusion.
Advertising should not just be viewed as a marketing decision, although my audience already has an affinity toward Native issues and would view an enterprise through that lens. Supporting my show makes a statement about being in the fight, supporting our issues and advancing awareness.
I know my ads aren't cheap but for many, $100 per week is less than they spend one night out eating or drinking. I am flexible and would entertain offers for ads or promos. The other thing I do is invite my advertisers in as guests on the show (that's free) to promote what they do.
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